|
Marketing
Having a great product is no longer enough. The organisation must be able to analyse itself and all the components of the business environment, then develop an approach to the market to ensure that the product sells.
The key components of the marketing process from product through to competitors are analysed in this Learning package and presented in an uncomplicated and applicable manner.
Program Description
Within this Learning package participants will develop competence in:
- Identify the main obstacles to effective marketing
- Understand the marketing process
- Understand a range of tools and techniques for marketing
- Product
- Price
- Place
- Promotion
- Use these techniques to build an effective marketing process
- Implement an effective marketing process in the organisation
|
